Messages
3/10/2023
4 : 34
🔍 How To Get a Kickstarter Campaign Funded In 22 Minutes
View in browser I realized the best case studies are on marketing, which hooked me. We've seen so many examples from researching and writing Marketing Examined alone. Not many things feel unique or
3/4/2023
0 : 36
🔍 Genius By Diagram & Ideas For Using It
View in browser What's up everyone, The world of AI moves fast. So before you read another word, I need you to stop everything you're doing and join the Genius by Diagram waitlist. Thank me
3/3/2023
3 : 4
🔍 Examples Of Doing Things That Don't Scale (3 Min Read)
View in browser "It takes 5000 videos to make a good one. " - Mr. Beast I've been studying how to grow an audience on TikTok. I was hoping for some algorithmic secret, some growth hacks
3/2/2023
3 : 14
🔍 $1.5M In Sales. In 90 Days. From Youtube Organic.
View in browser Howdy! Writing this one on National Pancake Day, invented by IHOP in 2006. This reminds me of a podcast episode called “How to Invent a Holiday” (link at the end). Gives it a listen —
2/24/2023
0 : 34
🔍 Looking For An Ad Hook? Get It From Your Skeptic.
View in browser Hey everyone. What did you do for the long weekend? I stayed at home and signed up for a copywriting course. It's so good that I already feel the difference a couple of lessons in.
2/17/2023
8 : 25
🔍 How To Create Effective Podcast Ads
View in browser Good evening, everyone! While researching for this case study, I realized I am what they call a podcast “super listener” — who listens to five or more hours of podcasts weekly. Podcasts
2/17/2023
8 : 1
🔍 Best Practices To Create An In-Store Experience For E-commerce
View in browser Writing this one ahead of time while watching the Superbowl, well...mostly for Superbowl ads and Rihanna, but the game is also good. My absolute favorites are Farmer's Dog's
2/10/2023
1 : 55
🔍 The Secret Sauce Behind Beehiiv's Growth
View in browser Good afternoon. A thought…if you ever need to walk back on a decision facing customer outcry, other than blaming the intern, learn from Netflix's recent move on the password-sharing
2/9/2023
3 : 44
🔍 User-Generated Content vs. Influencers
View in browser Hi, it's Chi! Remember Apple's #ShotOniPhone hashtag that every single person - creator or not - used when they posted from an iPhone? That was actually one of the earliest and
2/8/2023
5 : 54
🔍 How Pat Walls Optimized Starter Story To Collect 2k Emails A Day
View in browser Hi, Everyone! Today we have an exclusive case study for you. Pat Wall from Starter Story shared on Twitter that his site went from collecting ~200 to 2k emails a day, 10x in 3 months.
1/27/2023
1 : 44
🔍 The Madhappy Playbook To Become The New Supreme
In three steps. View in browser Starbucks has more than 1 billion in revenue sitting in unused gift cards (article link at the end). By not using up the gift cards, apparently the norm, consumers are
1/25/2023
3 : 55
🔍 The Recipe For A Successful PR Stunt (Patagonia, Dollar Shave Club)
And what we can learn from it. View in browser Good Morning. In the past week or so, there have been waves of layoffs. It's not just engineers that were let go, marketers too. From the impacted
1/20/2023
5 : 24
🔍 The Masterclass SEO x Paid Social Playbook
It'll all make sense in the next 5 min. View in browser My bad. I'm a little rusty after the holidays and accidentally duplicated two sections in the last newsletter. But it's a new day and
1/20/2023
3 : 34
🔍 The Components Of A Viral Reddit Ad
A step by step guide with examples. View in browser Hello, Marketing Examined community! I am Chi. I'll be working with Alex to help bring y'all that marketing heat as we build out a growth
1/20/2023
3 : 14
🔍 How Hailey Bieber Grew Rhode To 8 Figures In 6 Months.
View in browser What's up! I've been living in Boston for four years. Every year I complain about how freezing the winter is here. Curiously, not this year. Nasa said 2022 was the fifth warmest
1/20/2023
3 : 5
🔍 How Will AI Change Social Media?
Plus, a cameo from Ryan Reynolds. View in browser Hi, it's Chi! I am a marketer, content creator, and a shitposter who is now writing a newsletter on social media so I can justify my screen time (
1/11/2023
1 : 14
🔍 How To Hijack Your Competitors' Customers
And ConvertKit's playbook. View in browser Happy new year, marketeers. Pretty wild that it's 2023 already. This meme by my homie Trung is too damn accurate. But, it's been a minute since
12/20/2022
23 : 34
🔍 4 AI Tools To Create A Growth Machine
And how you can use them. View in browser Alright. The last newsletter of 2022. And of course, it's about AI. Specifically, a few tools I've been playing with over the last few weeks. Imagine
12/16/2022
8 : 58
🔍 How I'd Grow This Startup
How I'd improve CRO. Scale it. And increase CLV. View in browser Marketeers, this email comes from my car, stuffed with Christmas gifts, luggage, oh, and three BIG dogs, a brisket sandwich, and
12/12/2022
9 : 44
🔍 The Intersection Of AI and Marketing
From one of the world's best copywriters. View in browser My friend - this isn't a "welcome email." It's an appreciation email. The fact that you subscribe to AI Examined means